Who We Are
Healthy Footwear and Pedorthic TreatmentComplete Feet is more than a store – it’s who we are. We put a retail store specializing in high-quality footwear that is healthy for your feet together with a full service Pedorthic clinic ready to evaluate, fabricate, and deliver footwear and customized foot orthotics (shoe inserts) to prevent or relieve painful or disabling conditions of the foot and ankle.
Our stores include professional shoe fitters that are specifically trained to find the right footwear for you, as well as Board Certified Pedorthists who are both nationally certified as healthcare professionals AND specifically educated and trained to manage your comprehensive orthotic needs. From foot examination and gait analysis and formation of a treatment plan, to fabrication and modification of foot orthotics, Complete Feet is your one stop for healthy, happy feet!
Why We Are Awesome
Several things make us awesome.At Complete Feet, we believe that life is too short to not have fun! We make your foot care an upbeat, relaxed and comfortable experience in our stores, and we love what we do. If you don’t leave with your feet and your day feeling better and a smile on your face, let us know! We know some really good knock-knock jokes.
Speaking of our stores, at Complete Feet we make everything right inside our own fabrication facility, so you get your custom orthotics in 10 days or less. Most places that specialize in custom-made orthotics send them off to Who-Knows-Where for fabrication. We don’t trust Who-Knows-Where with your feet. Who knows what they’re doing over there? Since our orthotics are designed and fitted on site, we can make whatever kind of adjustment you need within minutes—no extra appointment needed—and we have locations convenient to you. Just enter your zip code into our “store finder” app below to find the closest Complete Feet to your home.
Join Our Email List Today
SubscribeOur History
Complete Feet started with 2 separate business that, while fine as separate entities, really always belonged together—you know, like that whole peanut butter and chocolate thing. Complete Feet is the successful merger, and (we humbly believe) perfection of the two concepts.
Complete Feet was originally established in Hoover, Alabama as a single pedorthic clinic named Pedorthic Care, with a nearby comfort retail store named “The Shoe Inn”.
Pedorthic Care was established in 1994 by Donna Robertson, an athletic trainer at the University of Alabama who worked closely with Bear Bryant. The Shoe Inn was established in 1980 by Stu & Roz Budoff, retail experts and professional shoe fitters with over 30 years of experience.
In 2004, Michael Duvdevani purchased The Shoe Inn, and in 2008, he had a vision. (No, not that kind of vision. We keep our orthotic-supported feet firmly on the ground here.) Michael purchased Pedorthic Care, and in 2011 merged the two businesses, combining retail shoe store with medical care to better serve our customers/patients. This was the birth of Complete Feet! Today, Complete Feet continues to grow and develop both locally and nationally. In 2018, we began the process of franchising our store concept following the continued success of its Birmingham area locations, and now we are bringing our innovative marriage of pedorthics and retail shoe sales to other locations nationwide!
We’re excited about the next step in our journey—and we’re comfortable, too, thanks to our custom orthotics and really snazzy shoes. Come visit one of our stores; your feet may love you so much that they will convince you to join our franchising partners, owning your own Complete Feet! (Hey, when you own the store, you never have to pay retail…)
Our core values represent who we are as company, and as we share them with you, our customer, you will know that Complete Feet is your perfect destination for complete foot health.
Our Core Values are:
INNOVATIVE
We will work everyday to innovate our products, our services and our processes to achieve the highest quality customer/patient experience in the marketplace.
KNOWLEDGEABLE
We will strive to know everything about all the products we sell. We will never stop learning so we can deliver the knowledgeable experience that our customer/patient expects.
TEAMWORK
Without our teamwork we have nothing. We will work together as a unified team to accomplish our goals of helping each, and every customer/patient. At Complete Feet we work together as one to provide the most complete customer/patient experience.
DEDICATED
We will dedicate ourselves to fit our customers’/patients’ needs. We will dedicate ourselves to do whatever it takes to help our clients/patients live a better quality of life through complete foot health.
QUALITY
We will only manufacture and sell the highest quality products on the market. We will not compromise on the quality of products in our selection, and we will not sell products we do not personally believe in. Without this dedication to quality, we are simply one amongst many. With it, we stand out as ONE ABOVE MANY!
DO IT BETTER
Do it better is what drives our business. From the moment we walk through the door, we demand “BETTER” from ourselves. In each position, with each customer or patient, we always want to DO IT BETTER!
